Proposition & Positioning
Defining what your agency stands for, who it is for, and why it wins. A proposition sharp enough to survive a pitch, a press release, and a buyer's due diligence.
I help founder-led businesses build a strategic communications function without the cost or commitment of a full-time hire or an agency, putting the strategy, processes, and tools in place to support the next stage of growth. I am a communications expert with deep experience across entertainment and media, in-house and agency-side, in the UK and US. My approach combines the strategic discipline of corporate communications, the creativity of branding and marketing, and a proven ability to build trusted relationships across industries and audiences.
Defining what your agency stands for, who it is for, and why it wins. A proposition sharp enough to survive a pitch, a press release, and a buyer's due diligence.
A strategic partner to founders and leadership teams, shaping the story, messages, and conversations that determine how the agency is seen and understood.
Executive positioning and thought leadership that build real authority with clients, talent, and trade media, without the founder having to be in every room.
Press relationships and reputation strategy across business, entertainment, and trade media, from launch moments to the issues nobody planned for.
Internal communications that keep agencies steady through growth, restructuring, acquisition, and integration, and consistent with the external story.
Content strategy, playbooks, workflows, and AI-enabled tools that make agency marketing consistent and repeatable, even when client work takes priority.
Strategic counsel to founders and leadership teams.
The assets, systems, and tools your agency needs to scale.
An experienced strategic partner on a flexible, ongoing basis.
Senior, hands-on delivery when internal capacity is limited.
The tactics may change, but the principle remains the same: think holistically, act strategically, and drive business outcomes.
A defined brief with a clear outcome. Best for a specific launch, narrative, or moment.
Ongoing senior counsel on call. Strategic judgment when and where you need it.
An embedded senior lead, on a part-time basis. Full service at a fraction of the cost.